pdf 3 MB
12 years delivering excellence
Join a global community
Toolkits, content & more
So, we’re now going to look at link canonical elements, and some of the consequences of incorrect implementation.
If we look at marker one, this is the page that we want Google to rank, and if we look at marker two there’s kind of like a parameter “cms_admin” added to the URL. Now, we don’t want Google to index this page, so what we’ve done on marker three we can see that we’ve added in a link canonical tag that points to the page that we want to have indexed. And this just makes things really clear, that there’s no duplicate content issue and users can still visit the two different pages as well.
structured data is great. It’s very visual like you see in the search results, so we can see some stars and some ratings here.
The problem is there are some consequences of getting this wrong.
Google provides a really good Structured Testing Tool, so you can submit your URL, Google will review the code and tell you if you’ve structured your structured data correctly.Back to Top
Managing Director and SEO Trainer at Zen Optimise
Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:
The following pieces of content from the Digital Marketing Institute's Membership Library have been chosen to offer additional material that you might find interesting or insightful.
You can find more information and content like this on the Digital Marketing Institute's Membership Library
You will not be assessed on this content in your final exam.
ABOUT THIS DIGITAL MARKETING MODULE
This module covers the basic concepts that underpin SEO. It introduces methods for improving technical SEO and on-page optimization of a website. It explains how to plan and implement a strategic SEO campaign and also covers the best practices for successfully building and maintaining backlinks to a website.
Ready to learn more about Search Engine Optimization (SEO)?
Sign up for a FREE trial, and get access to more great content to help you level up your digital marketing career.