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A conversion is any interaction or engagement that a user makes with your website.
Before engaging in an SEO campaign, it’s important to examine your site and decide exactly what it is you want users to do once they reach your website. This could be filling out a form or it could be spending a certain duration of time onsite.
To take this concept further, it is important to decide on some of the higher-level conversion goals that you would like users to take on your site.
Examples of conversion goals include:
All of these goals can be created and tracked using Google Analytics. It’s a good idea to report on traffic and conversions on a weekly basis, so you can monitor trends and periods of strong website performance.Back to Top
Shane Lyons is head of Search & Analytics at Mediaworks, an award-winning media and communications agency. He has been working in Digital both in Ireland and abroad for the last 8 years and now specializes in SEO and Analytics.
Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:
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You can find more information and content like this on the Digital Marketing Institute's Membership Library
You will not be assessed on this content in your final exam.
ABOUT THIS DIGITAL MARKETING MODULE
This module introduces the key concepts for setting up SEO and the elements to consider before beginning an SEO project. It outlines the key technical elements you need to consider when implementing SEO, how to implement on-page SEO, and how to implement SEO in a mobile environment. It explains how a business can improve its SEO strategy and local SEO. It also demonstrates how to measure and report on the effectiveness of your SEO campaign and the key SEO metrics to measure.