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Digital Marketing - Study Notes:

Driving qualified traffic through your social presence

Maintaining an active social media presence is very important, as it is a great way to increase your business profile and to speak directly to your audience. It can also be a very useful way of encouraging external traffic to visit your site.

If you place articles and content on your social pages, users can click through and be directed from Facebook or Twitter, for example, back to your own website. You may be surprised to learn, however, that despite having huge audiences, these social media sites are treated like any other webpages for search. Google does not currently use signals like Facebook or Twitter followers as an attribute for search ranking.

So ensure your company is on social media, not for search rankings, but to build up your brand and drive qualified referral traffic.

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Digital Marketing Resources:

Shane Lyons

Shane Lyons is head of Search & Analytics at Mediaworks, an award-winning media and communications agency. He has been working in Digital both in Ireland and abroad for the last 8 years and now specializes in SEO and Analytics.

Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:

DMI Short Course: GDPR

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ABOUT THIS DIGITAL MARKETING MODULE

SEO Setup
Shane Lyons
Skills Expert

This module introduces the key concepts for setting up SEO and the elements to consider before beginning an SEO project. It outlines the key technical elements you need to consider when implementing SEO, how to implement on-page SEO, and how to implement SEO in a mobile environment. It explains how a business can improve its SEO strategy and local SEO. It also demonstrates how to measure and report on the effectiveness of your SEO campaign and the key SEO metrics to measure.