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SEO Objectives

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Digital Marketing - Study Notes:

Important SEO metrics to monitor

As opposed to business and website objectives, the SEO objectives for a website are typically going to be concerned with improving the site’s organic rankings.

The knock-on effect of this is going to be more organic traffic being driven to the site.

Next, the goal is to increase user engagement by ensuring users are spending more time on site, visiting more pages, and consuming more on-site content like videos.

The final SEO metric to improve is your conversion rate. Conversion rate is a measure of the amount of sales or on-site conversions divided by the amount of traffic coming to the site. A high conversion rate is a really good metric – it’s a sign that more focused and high quality traffic is being driven to the site.

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Digital Marketing Resources:

Shane Lyons

Shane Lyons is head of Search & Analytics at Mediaworks, an award-winning media and communications agency. He has been working in Digital both in Ireland and abroad for the last 8 years and now specializes in SEO and Analytics.

Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:

DMI Short Course: GDPR

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ABOUT THIS DIGITAL MARKETING MODULE

SEO Setup
Shane Lyons
Skills Expert

This module introduces the key concepts for setting up SEO and the elements to consider before beginning an SEO project. It outlines the key technical elements you need to consider when implementing SEO, how to implement on-page SEO, and how to implement SEO in a mobile environment. It explains how a business can improve its SEO strategy and local SEO. It also demonstrates how to measure and report on the effectiveness of your SEO campaign and the key SEO metrics to measure.