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Aside from measuring changes to rank and organic traffic, some paid tools include other metrics that can be measured against.
SEMRush gives an overall website score (or domain authority, as it’s known in Moz) based on the errors identified on-site.
As you work through an SEO project and fix the various errors, the tool will re-crawl the site and you will see your site score improve.
The tool also tracks variances to organic ranking, as well as competitor reports, and so demonstrates the extent to which paid tools can help your ongoing SEO reporting.
There are other SEO metrics you should pay attention to. For example:
Shane Lyons is head of Search & Analytics at Mediaworks, an award-winning media and communications agency. He has been working in Digital both in Ireland and abroad for the last 8 years and now specializes in SEO and Analytics.
Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:
The following pieces of content from the Digital Marketing Institute's Membership Library have been chosen to offer additional material that you might find interesting or insightful.
You can find more information and content like this on the Digital Marketing Institute's Membership Library
You will not be assessed on this content in your final exam.
ABOUT THIS DIGITAL MARKETING MODULE
This module introduces the key concepts for setting up SEO and the elements to consider before beginning an SEO project. It outlines the key technical elements you need to consider when implementing SEO, how to implement on-page SEO, and how to implement SEO in a mobile environment. It explains how a business can improve its SEO strategy and local SEO. It also demonstrates how to measure and report on the effectiveness of your SEO campaign and the key SEO metrics to measure.