Full Screen

Local Reviews

Start a FREE Trial View Course

More Free Lessons in

Search Engine Optimization (SEO) View All →

Get cutting-edge digital marketing skills, know-how and strategy

This micro lesson is from one of our globally recognized digital marketing courses.

Start a FREE Course Preview Start a FREE Course Preview
Global Authority

The Global Authority

12 years delivering excellence

Members

175,000+ Members

Join a global community

Certification

Associate Certification

Globally recognised

Membership

Membership Included

Toolkits, content & more

Digital Marketing - Study Notes:

Impact on search rankings

Local reviews have a direct impact on local search rankings, so it’s important that your business acquires them. Reviews are a critical area through which to drive incremental traffic to your site.

It’s worth mentioning that this doesn’t just mean Google reviews. You’ll also want to focus on getting reviews on your Yelp page, along with other local directories.

It may be difficult to do, but it is important to encourage customers to review your business and to be completely transparent. If a customer leaves a bad review, rather than letting that damage the business’s reputation, reply to the negative review constructively and address the customer’s complaints.

Some statistics to note:

  • 90% of consumers say their buying decisions are influenced by online reviews
  • 86% say buying decisions were influenced by negative online reviews
Back to Top

Digital Marketing Resources:

Shane Lyons

Shane Lyons is head of Search & Analytics at Mediaworks, an award-winning media and communications agency. He has been working in Digital both in Ireland and abroad for the last 8 years and now specializes in SEO and Analytics.

Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:

DMI Short Course: GDPR

The following pieces of content from the Digital Marketing Institute's Membership Library have been chosen to offer additional material that you might find interesting or insightful.

You can find more information and content like this on the Digital Marketing Institute's Membership Library

You will not be assessed on this content in your final exam.

    ABOUT THIS DIGITAL MARKETING MODULE

    SEO Setup
    Shane Lyons
    Skills Expert

    This module introduces the key concepts for setting up SEO and the elements to consider before beginning an SEO project. It outlines the key technical elements you need to consider when implementing SEO, how to implement on-page SEO, and how to implement SEO in a mobile environment. It explains how a business can improve its SEO strategy and local SEO. It also demonstrates how to measure and report on the effectiveness of your SEO campaign and the key SEO metrics to measure.