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Please note that the module slides are designed to work in collaboration with the module transcript document. It is recommended that you use both resources simultaneously.

Digital Marketing Resources:

Joe Williams

Managing Director and SEO Trainer at Zen Optimise

Founder and SEO Trainer at Zen Optimise with 10 years’ experience in Search Engine Optimization
Zen Optimise is a London-based digital marketing training company
SEO consultant and trainer for hundreds of small, medium, and blue chip companies including Qantas Airlines, Sky, Eurostar, EasyCruise, and Anti-Slavery

The following pieces of content from the Digital Marketing Institute's Membership Library have been chosen to offer additional material that you might find interesting or insightful. While relevant to this module, you will not be assessed on this content.

You can find more information and content like this on the Digital Marketing Institute's Membership Library

eBook: The A to Z of SEO
Article: 7 Simple SEO Hacks 'Hidden' in Google Analytics
eBook: Getting Your Search Marketing Campaign Up and Running
Webinar: Why SEO is Changing and How Best to Respond
Video: Improving your Organic Search Presence (with Joe Williams)

ABOUT THIS DIGITAL MARKETING MODULE

SEO (Search Engine Optimization)

Joe Williams
Skills Expert

This module begins with the fundamentals of SEO and how search engines work. It explains why it is vital to align SEO objectives with overarching business objectives and how to use keyword and competitor research to build an SEO content plan that brings the right kind of visitors to a website. It also covers how to boost online conversions to help stand out in today’s fiercely competitive online marketplace and ensure the best possible ROI.

Search Engine Optimization (SEO)

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