pdf 785 KB
12 years delivering excellence
Join a global community
Toolkits, content & more
SEO content is content that has been optimized for search engines, with the focus on increasing indexibility and visibility through organic search and social media.
SEO content includes a dedicated approach to keyword research and analyzing user traffic patterns to determine areas of interest that best serve the target audience.
Content that has been optimized for search engines can increase indexibility and visibility through organic search and social media, because it focuses on optimizing content around specific keywords or topics that targeted users are interested in. It’s important to analyze user traffic patterns to determine areas of interest that best serve the target audience.
SEO content can impact your traffic in different ways:
Digital Marketing Consultant and Writer
Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:
The following pieces of content from the Digital Marketing Institute's Membership Library have been chosen to offer additional material that you might find interesting or insightful.
You can find more information and content like this on the Digital Marketing Institute's Membership Library
You will not be assessed on this content in your final exam.
ABOUT THIS DIGITAL MARKETING MODULE
This module covers the key concepts involved in SEO and content marketing. It outlines best practices for researching your SEO content and aligning it with your content strategy. It also covers best practices for creating content in a productive and efficient way, and demonstrates how to evaluate the performance of your content to ensure that it is meeting your content strategy objectives.
Ready to learn more about Search Engine Optimization (SEO)?
Sign up for a FREE trial, and get access to more great content to help you level up your digital marketing career.