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Using research tools for content development offers many benefits:
A number of free tools are available:
Paid tools like SimilarWeb, SEMRush, and Searchmetrics all work in basically the same way – they offer data and reports on your website and competitors. This varies by tool, but usually includes:
Paid tools often provide more data – for example, you might get more searches or more data results – and more options, like white labeling your reports or being able to save them as PDFs. They also offer more extensive tracking.
Paid accounts usually offer you the option to add team members to work collaboratively and access the same features of the paid tools.
These free tools can help you generate and store ideas for future pieces of content, as well as track team feedback:
Digital Marketing Consultant and Writer
Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:
The following pieces of content from the Digital Marketing Institute's Membership Library have been chosen to offer additional material that you might find interesting or insightful.
You can find more information and content like this on the Digital Marketing Institute's Membership Library
You will not be assessed on this content in your final exam.
ABOUT THIS DIGITAL MARKETING MODULE
This module covers the key concepts involved in SEO and content marketing. It outlines best practices for researching your SEO content and aligning it with your content strategy. It also covers best practices for creating content in a productive and efficient way, and demonstrates how to evaluate the performance of your content to ensure that it is meeting your content strategy objectives.