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Measuring your goals is really important because it ties in with tracking progress, based on your content creation and campaigns.
The benefits of measuring goals by tracking your progress are that it:
You can use the following metrics to measure the performance of your SEO content:
You can use various tools to determine the success or failure of your SEO content initiatives:
This is an example of tracking social media shares of content (see slide ‘BuzzSumo’). By looking to see which of your content is being shared most on social media, you can see what content from your website is most popular. Additionally, by looking at most-shared competitor content, as well as what content is being shared most for a specific keyword, you can gain insight into what your target audience is most interested in, as well as what is being shared most on social media.
For instance, if the topic ‘history of paisley’ is really popular, you can use BuzzSumo to determine what type of content does best, and prioritize that first. It could allow you to see that infographics about paisley get more social shares than blog posts, so you can create an infographic first.
This screenshot shows an example of an audience demographic segment (see slide ‘Google Analytics’). Because for this site, US-based traffic is the priority, we can track growth using this view in Google Analytics. In this example, we see that our US-based site traffic makes up about 33% of the website’s overall traffic. If our goal was to increase this by 5% in quarter one, we can use analytics to track our progress.Back to Top
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Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:
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ABOUT THIS DIGITAL MARKETING MODULE
This module covers the key concepts involved in SEO and content marketing. It outlines best practices for researching your SEO content and aligning it with your content strategy. It also covers best practices for creating content in a productive and efficient way, and demonstrates how to evaluate the performance of your content to ensure that it is meeting your content strategy objectives.