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The basics of an editorial strategy include:
Build columns for each type of content for each day/week using an editorial calendar that plans out your content each month, based on your data, goals, and regular meetings. (For an example of an editorial calendar, see slide ‘Using an editorial calendar’.)
Ensure your content calendar is accessible to everyone working on the content.
As you work through your editorial calendar, it’s important to stay on schedule and to ensure everyone on the team knows what they are responsible for.
To assess if your needs have shifted:
There are four main departments in most companies that are important for SEO writers and content creators to work with. When these departments all work together, it can help to fuel really great content:
Digital Marketing Consultant and Writer
Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:
The following pieces of content from the Digital Marketing Institute's Membership Library have been chosen to offer additional material that you might find interesting or insightful.
You can find more information and content like this on the Digital Marketing Institute's Membership Library
You will not be assessed on this content in your final exam.
ABOUT THIS DIGITAL MARKETING MODULE
This module covers the key concepts involved in SEO and content marketing. It outlines best practices for researching your SEO content and aligning it with your content strategy. It also covers best practices for creating content in a productive and efficient way, and demonstrates how to evaluate the performance of your content to ensure that it is meeting your content strategy objectives.