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Make sure that you’re mixing up your content calendar. You can schedule different types of content for variety by:
Scheduling tools like Edit Flow, CoSchedule, Buffer, Hootsuite, and Google Analytics can help you determine when your website and social traffic is online – so you can schedule posts around that time – as well as what type of content is getting the most clicks around that time.
Make sure your editorial calendar appeals to different learning styles (visual, auditory, tactile/kinesthetic, and reading/writing) and to different mediums (YouTube, blog, iTunes and so on) in order to reach the greatest number of people.
For example, a person might hate watching videos, but enjoy podcasts. Having an audio podcast version of a video (if it translates clearly enough to make sense without visuals) would be a good way to reach this person who otherwise may not consume your content.
Types of learning include:
Great pieces of content can ideally utilize multiple types of these learning formats. For instance, a blog post could include a ‘key takeaways’ summary image, an audio version of the blog post, and maybe an interactive quiz. However, it’s not required to always use all the learning styles. Just keep them in mind and utilize each as needed.Back to Top
Digital Marketing Consultant and Writer
Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:
The following pieces of content from the Digital Marketing Institute's Membership Library have been chosen to offer additional material that you might find interesting or insightful.
You can find more information and content like this on the Digital Marketing Institute's Membership Library
You will not be assessed on this content in your final exam.
ABOUT THIS DIGITAL MARKETING MODULE
This module covers the key concepts involved in SEO and content marketing. It outlines best practices for researching your SEO content and aligning it with your content strategy. It also covers best practices for creating content in a productive and efficient way, and demonstrates how to evaluate the performance of your content to ensure that it is meeting your content strategy objectives.