Download pdf 785 KB
12 years delivering excellence
Join a global community
Toolkits, content & more
Content repurposing means turning your content into different formats for different audiences. This is good for SEO because it allows you to increase your visibility on different websites, which can give you more placement in search results. It also gives you the chance to reach more people with your content, which can lead to more website traffic and more return visits.
Repurposing means turning your content into different formats for different audiences. It allows you to:
Here are some ways that you can repurpose content:
Repurposing means turning your content into different formats for different audiences. For example, Search Engine Journal’s Marketing Nerds podcast episodes are transcribed into written text, which is then edited to make a 700 to 2,000-plus word blog post. The questions asked in the podcast are used as headers in the post.
There are a number of methods you can use to repurpose your content:
You might figure out different formats that work best together. So keep experimenting! Experimenting is always a good thing when it comes to repurposing. And because you’ve created the original content already, it takes less manpower and fewer resources to repurpose it than to create something new from scratch.
A video interview was filmed at a conference for Search Engine Journal. Once the video was edited and uploaded, a blog post was created that explained the key takeaways from the video, as well as where to learn more about the topic and where to reach the interviewee.
Here are some tools that can be used for repurposing content:
Here is an example of visual repurposing (see slide ‘Visual repurposing example’).
In this case, it’s an example of a company sharing takeaways from a blog post in an Instagram post. The blog post (on the left) was condensed into an Instagram-sized image that had three key takeaways from the post.Back to Top
Digital Marketing Consultant and Writer
Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:
The following pieces of content from the Digital Marketing Institute's Membership Library have been chosen to offer additional material that you might find interesting or insightful.
You can find more information and content like this on the Digital Marketing Institute's Membership Library
You will not be assessed on this content in your final exam.
ABOUT THIS DIGITAL MARKETING MODULE
This module covers the key concepts involved in SEO and content marketing. It outlines best practices for researching your SEO content and aligning it with your content strategy. It also covers best practices for creating content in a productive and efficient way, and demonstrates how to evaluate the performance of your content to ensure that it is meeting your content strategy objectives.