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One of the key advantages of agile thinking is that it brings potential problems to the surface quickly. This helps reduce any wasted effort later in the process. Eliminating unnecessary steps and red tape means teams work faster. And this gives them a quicker sense of accomplishment, which is invaluable for team morale.
And consider the advantages for the business. Because your team is more efficient, it is able to deliver more projects. And this means the organization is able to bring in customers. Instead of spending time on things that don’t deliver value, you can focus all of your efforts on the most important tasks at hand. Because you’re getting ongoing customer feedback, you can be more confident that you’re working on projects that will ultimately lead to market success.
Agile thinking leads to a rapid testing process. So marketing teams that use agile thinking are getting a steady stream of feedback during development. This enables them to discover all kinds of insights much more quickly. That means your marketing efforts can be driven by actual data from ongoing customer feedback. You can then better provide customers the messaging they’re actually looking for, rather than making guesses.
Plus, by moving more quickly, acting on data, and embracing a fail-fast mindset, you can more easily produce innovative ideas that actually get implemented and drive results.
The old, traditional way of doing marketing was often slow, and measurement was sometimes difficult to quantify. Now, agile processes empower teams to run multiple campaigns at once without reducing effectiveness. With the increasing comprehensiveness of modern analytics, it’s easier than ever to demonstrate more measurable return on investment at less cost.
Processes that can’t scale are processes that can’t move you forward. Fortunately, agile is designed with growth in mind. It can help teams maintain efficiency as they expand over time, and as the size of campaigns grows with bigger, more ambitious projects.
Remember, agile thinking is a customer-centric philosophy. This approach to marketing keeps teams focused on delivering what customers and audiences actually want without getting bogged down in unnecessary documentation and meetings.Back to Top
Will Francis is a digital marketing consultant, trainer, and speaker. Will ran a successful ad agency in London for eight years, and was Editor of social network MySpace in the 00s. He educates and consults for senior marketers at the world’s leading brands. His previous clients include Samsung, Spotify, Marriott Hotels, Warner Music, Penguin Books, and Net a Porter. Will regularly appears on radio and TV to share his expertise, and presents the DMI’s ‘Ahead of the Game’ podcast.
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ABOUT THIS DIGITAL MARKETING MODULE
The ability to plan projects and tasks effectively – and to quickly take action when things go wrong – is an essential skill in today’s fast-moving workplace. It can help you to meet your goals, and can result in you exceeding your boss’s expectations and standing out among your peers.
In this module, you will learn about the fundamentals of project management. You will find out what the role of project manager involves – and the benefits that project management can bring to an organization. You will also be introduced to a seven-step framework for managing projects that you can apply as needed in your own company.
You will also be introduced to the principles of agile thinking. Being agile means being flexible and quick to adapt to change. You will learn how agile concepts, such as the ‘test and learn’ approach, can be applied to marketing. And you will discover the benefits that agile thinking can bring, from increased efficiency to a higher return on investment.