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Digital Marketing - Study Notes:
Benefit 1: Increases efficiency
One of the key advantages of agile thinking is that it brings potential problems to the surface quickly. This helps reduce any wasted effort later in the process. Eliminating unnecessary steps and red tape means teams work faster. And this gives them a quicker sense of accomplishment, which is invaluable for team morale.
And consider the advantages for the business. Because your team is more efficient, it is able to deliver more projects. And this means the organization is able to bring in customers. Instead of spending time on things that don’t deliver value, you can focus all of your efforts on the most important tasks at hand. Because you’re getting ongoing customer feedback, you can be more confident that you’re working on projects that will ultimately lead to market success.
Benefit 2: Increases innovation
Agile thinking leads to a rapid testing process. So marketing teams that use agile thinking are getting a steady stream of feedback during development. This enables them to discover all kinds of insights much more quickly. That means your marketing efforts can be driven by actual data from ongoing customer feedback. You can then better provide customers the messaging they’re actually looking for, rather than making guesses.
Plus, by moving more quickly, acting on data, and embracing a fail-fast mindset, you can more easily produce innovative ideas that actually get implemented and drive results.
Benefit 3: Delivers more return on investment at less cost
The old, traditional way of doing marketing was often slow, and measurement was sometimes difficult to quantify. Now, agile processes empower teams to run multiple campaigns at once without reducing effectiveness. With the increasing comprehensiveness of modern analytics, it’s easier than ever to demonstrate more measurable return on investment at less cost.
Benefit 4: Drives growth
Processes that can’t scale are processes that can’t move you forward. Fortunately, agile is designed with growth in mind. It can help teams maintain efficiency as they expand over time, and as the size of campaigns grows with bigger, more ambitious projects.
Benefit 5: Keeps you focused on your customers
Remember, agile thinking is a customer-centric philosophy. This approach to marketing keeps teams focused on delivering what customers and audiences actually want without getting bogged down in unnecessary documentation and meetings.
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Will Francis
Will Francis is a recognised authority in digital and social media, who has worked with some of the world’s most loved brands. He is the host and technical producer of the DMI podcast, Ahead of the Game and a lecturer and subject matter expert with the DMI. He appears in the media and at conferences whilst offering his own expert-led digital marketing courses where he shares his experience gained working within a social network, a global ad agency, and more recently his own digital agency.
Connect with him on Twitter (X) or LinkedIn.
The following pieces of content from the Digital Marketing Institute's Membership Library have been chosen to offer additional material that you might find interesting or insightful.
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- Webinar: The Fundamentals of Successful Project Management
- Webinar: Agile Thinking in Managing Projects
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