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A Snap is an ephemeral photo or video taken within the Snapchat app, that include text, art, stickers, filters, bitmojis, and so on. It can be displayed for a duration of up to 10 seconds.
Here are the benefits of photo Snaps.
The benefits of video Snaps include:
Snaps are really important within visual storytelling. Taking a Snap photo that entices your community is a blend between clear, curated content and authentic storytelling.
Here are the best ways to do this:
Creating compelling captions are another component which brings consumers back for more. Snapchat captions are restricted to 80 characters, so short and snappy is the name of the game here.
The most compelling of Snapchat captions have the following characteristics:
Kate Talbot is a Growth Marketing consultant at Vidder Inc., best-selling author of "Oh Snap! You can use Snapchat for Business" and regular contributor to online publications such as Social Media Examiner, Engadget and KISSmetrics. Passionate about building brands through demand generation and strategic partnerships, Kate's expertise in social apps are unrivaled.
Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:
The following pieces of content from the Digital Marketing Institute's Membership Library have been chosen to offer additional material that you might find interesting or insightful.
You can find more information and content like this on the Digital Marketing Institute's Membership Library
You will not be assessed on this content in your final exam.
ABOUT THIS DIGITAL MARKETING MODULE
This module dives deep into the leading app-based platforms, Instagram and Snapchat. It begins by outlining the benefits of using social apps in your campaigns. Then, it teaches you how to navigate the key features of Instagram and Snapchat, and how to create fully optimized posts on both platforms. Next, it provides best practices for managing Instagram and Snapchat accounts effectively and covers how to run engaging ad campaigns on each platform. Finally, it provides you with the knowledge to analyze performance on each channel using analytics tools.
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