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Instagram Stories are defined by a feature that allows users to share ephemeral moments of their day, appearing together in a slideshow format to create a visual story.
It’s ephemeral content and they only last 24 hours. The content disappears after this timeframe and it’s mostly just photos and videos from that day.
Now, if we look at Instagram Stories as opposed to the regular grid, you would know that Instagram Stories are way more authentic and behind the scenes. You can post a photo, videos, boomerangs, and so on, and you can also now include content from your camera roll. They’re a great way to be top of mind to your users because you’ll always be at the top of their feed if you keep constantly creating Instagram Stories. Also, you can view who is looking at your stories, so you can measure drop off rates and engagement.
When you make an Instagram story, you want to include a lot of these components to be effective and fully optimized:
To create an Instagram Story follow these steps:
Within the Search and Explore feature, Instagram also allows you to see location-based Instagram Stories as well as influencer Instagram Stories.
Geo-located stories help you see what’s actually happening where you are. You can always be a part of this if you include the geolocation within your own story and hopefully be part of the larger Instagram story of where you’re at.
And with influencers, you can always learn best practices within your niche and learn how to execute and produce an Instagram story.Back to Top
Kate Talbot is a Growth Marketing consultant at Vidder Inc., best-selling author of "Oh Snap! You can use Snapchat for Business" and regular contributor to online publications such as Social Media Examiner, Engadget and KISSmetrics. Passionate about building brands through demand generation and strategic partnerships, Kate's expertise in social apps are unrivaled.
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ABOUT THIS DIGITAL MARKETING MODULE
This module dives deep into the leading app-based platforms, Instagram and Snapchat. It begins by outlining the benefits of using social apps in your campaigns. Then, it teaches you how to navigate the key features of Instagram and Snapchat, and how to create fully optimized posts on both platforms. Next, it provides best practices for managing Instagram and Snapchat accounts effectively and covers how to run engaging ad campaigns on each platform. Finally, it provides you with the knowledge to analyze performance on each channel using analytics tools.