Download pdf 1 MB
12 years delivering excellence
Join a global community
Toolkits, content & more
Instagram Live is a feature that lets you broadcast video to your followers in real time. They can watch while you’re streaming or later in your Instagram Stories.
Going live on Instagram alerts your followers to your activity. In doing so, you’re allowed to connect with your audience in real time and promote your business offerings or provide behind-the-scenes interactions. Going live allows for comments and questions between audiences and host, and it brings audience members into live stream. It’s a great way to build community and connect one to one.
In order to have a fully optimized Instagram Live broadcast that attracts viewers and builds a loyal community, follow these guidelines:
To create an Instagram Live, follow these steps:
Instagram also showcases live videos in Search and Explore. This helps with discoverability and highlights how to produce an Instagram Live that receives a lot of views.
Marketers can view a variety of pieces of content to see how live videos are being created. Those are from influencers or those with modest followings. They can use these to create insights to their own broadcast and create engaging live video.Back to Top
Kate Talbot is a Growth Marketing consultant at Vidder Inc., best-selling author of "Oh Snap! You can use Snapchat for Business" and regular contributor to online publications such as Social Media Examiner, Engadget and KISSmetrics. Passionate about building brands through demand generation and strategic partnerships, Kate's expertise in social apps are unrivaled.
Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:
The following pieces of content from the Digital Marketing Institute's Membership Library have been chosen to offer additional material that you might find interesting or insightful.
You can find more information and content like this on the Digital Marketing Institute's Membership Library
You will not be assessed on this content in your final exam.
ABOUT THIS DIGITAL MARKETING MODULE
This module dives deep into the leading app-based platforms, Instagram and Snapchat. It begins by outlining the benefits of using social apps in your campaigns. Then, it teaches you how to navigate the key features of Instagram and Snapchat, and how to create fully optimized posts on both platforms. Next, it provides best practices for managing Instagram and Snapchat accounts effectively and covers how to run engaging ad campaigns on each platform. Finally, it provides you with the knowledge to analyze performance on each channel using analytics tools.