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There are two types of Instagram accounts, organic and business. There are a variety of reasons for why you would choose one account over another. Figure out your long-term goals and make the decision as to how you can best achieve them.
The organic account is more familiar to a social media audience.
Reasons to use an organic account:
The business account has features that drive business results. There are additional resources like contact and website information with the ability to utilize paid advertising.
Here are reasons to use a business account:
A verified badge is a check that appears next to an Instagram’s account name in search and on the profile. It confirms that Instagram acknowledges this is the authentic account for the public figure, celebrity, or global brand it represents.
There is a verification process because well-known accounts and figures have a high likelihood of being impersonated. Instagram wants to make sure that the community can easily find the authentic people and brands they want to follow. Verified accounts are reviewed to make sure the Instagram experience stays authentic. Instagram will take away an account verified status if it posts spam or other content that doesn’t follow community guidelines or uses a profile pic or a bio section to promote other services.
There are two types of Instagram account structure that can be adopted: single account and multiple accounts. Take note of the following considerations for each account structure before choosing which structure suits your company needs most
A single-account structure has the following benefits for marketers:
Bear in mind the following:
A multiple-account structure has the following benefits for marketers:
Bear in mind the following:
You can have up to five Instagram accounts per brand and you can switch between each account very easily by just changing a few settings.
To remove an Instagram account that you've added:
Kate Talbot is a Growth Marketing consultant at Vidder Inc., best-selling author of "Oh Snap! You can use Snapchat for Business" and regular contributor to online publications such as Social Media Examiner, Engadget and KISSmetrics. Passionate about building brands through demand generation and strategic partnerships, Kate's expertise in social apps are unrivaled.
Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:
The following pieces of content from the Digital Marketing Institute's Membership Library have been chosen to offer additional material that you might find interesting or insightful.
You can find more information and content like this on the Digital Marketing Institute's Membership Library
You will not be assessed on this content in your final exam.
ABOUT THIS DIGITAL MARKETING MODULE
This module dives deep into the leading app-based platforms, Instagram and Snapchat. It begins by outlining the benefits of using social apps in your campaigns. Then, it teaches you how to navigate the key features of Instagram and Snapchat, and how to create fully optimized posts on both platforms. Next, it provides best practices for managing Instagram and Snapchat accounts effectively and covers how to run engaging ad campaigns on each platform. Finally, it provides you with the knowledge to analyze performance on each channel using analytics tools.