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Campaign Setup

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Digital Marketing - Study Notes:

Setting up your campaign

Snapchat Ads Manager is very easy to use and navigate. So, once your story has been locked down, creatives have been set and advertising strategy has been defined, literally takes minutes to have it all up and coming through this ads campaign.

Getting started

Follow these steps:

  • On your dashboard, click Create Campaign to start launching your new campaign.
  • Give your new campaign a name.
  • Select your key objectives for it.
  • Schedule your campaign’s start and end dates.
  • You can choose to launch it right away and have it run indefinitely until you want to take it down.
  • Choose whether to make your campaign active from the get go, or to launch it from the paused state.

Setting up you ad set

Follow these steps to ensure your campaign is only reaching the kinds of Snapchatters you want it to:

  • Set up your ad set. Here’s where you’ll set up your ad sets targeting. You can have multiple ad sets at a time.
  • Choose what country you want to run your ad set in. You can only choose one country per ad set. You can even target more specifically by choosing individual locations, like states or major cities. Then, decide whether you’d like to exclude or focus on those specific locations.
  • Choose what age and gender you’re trying to reach out to. If you’re running your campaign in the US, giving a target Snapchatters using demographic data from Datalogics. You can also use Snapchat’s predefined audiences, such as Snap lifestyle categories, or reach audiences by Datalogics data, comScore data, or PlaceIQ data.
  • Lifestyle categories group Snapchatters by how they use the app. Shoppers group Snapchatters by their offline and online shoping habits. Viewers groups Snapchatters by their favorite kinds of content. Visitors group Snapchatters with geolocation data provided by PlaceIQ. You can even target Snapchatters based on your own data.

Setting a budget

Follow these steps to set a budget and schedule your campaign:

  • Decide on a budget you’d like to allocate to the ad set.
  • Choose what goals you like to bid on.
  • Decide on the highest bid you’re willing to make for your goal.
  • Choose when you want your ad set to start.
  • The audience size indicator lets you know how broad or narrow your potential audience size is.
  • When everything looks good, click Next.
  • Select the Snap ad you uploaded earlier.
  • Click Launch Campaign.
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Kate Talbot

Kate Talbot is a Growth Marketing consultant at Vidder Inc., best-selling author of "Oh Snap! You can use Snapchat for Business" and regular contributor to online publications such as Social Media Examiner, Engadget and KISSmetrics. Passionate about building brands through demand generation and strategic partnerships, Kate's expertise in social apps are unrivaled. 

Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:

DMI Short Course: GDPR

The following pieces of content from the Digital Marketing Institute's Membership Library have been chosen to offer additional material that you might find interesting or insightful.

You can find more information and content like this on the Digital Marketing Institute's Membership Library

You will not be assessed on this content in your final exam.


    Instagram and Snapchat
    Kate Talbot
    Skills Expert

    This module dives deep into the leading app-based platforms, Instagram and Snapchat. It begins by outlining the benefits of using social apps in your campaigns. Then, it teaches you how to navigate the key features of Instagram and Snapchat, and how to create fully optimized posts on both platforms. Next, it provides best practices for managing Instagram and Snapchat accounts effectively and covers how to run engaging ad campaigns on each platform. Finally, it provides you with the knowledge to analyze performance on each channel using analytics tools.