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Snapchat’s Ads Manager provides you with the tools to build audiences, manage and optimize campaigns, manage your creatives, and monitor the performance of your ads.
Follow these steps to create a campaign in Ads Manager:
Before launching your campaign, make sure you review the following to ensure success. Confirm you have selected a funding source, make sure that creative is attached to an ad set, make sure your budget is divided accurately between your ad sets, and make sure your bid is competitive for the action you’d like the Snapchatter to take. Once you’ve reviewed, click Publish Campaign to Launch.
Just like with Facebook, Snapchat campaigns have a three-level structure:
Kate Talbot is a Growth Marketing consultant at Vidder Inc., best-selling author of "Oh Snap! You can use Snapchat for Business" and regular contributor to online publications such as Social Media Examiner, Engadget and KISSmetrics. Passionate about building brands through demand generation and strategic partnerships, Kate's expertise in social apps are unrivaled.
Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:
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You can find more information and content like this on the Digital Marketing Institute's Membership Library
You will not be assessed on this content in your final exam.
ABOUT THIS DIGITAL MARKETING MODULE
This module dives deep into the leading app-based platforms, Instagram and Snapchat. It begins by outlining the benefits of using social apps in your campaigns. Then, it teaches you how to navigate the key features of Instagram and Snapchat, and how to create fully optimized posts on both platforms. Next, it provides best practices for managing Instagram and Snapchat accounts effectively and covers how to run engaging ad campaigns on each platform. Finally, it provides you with the knowledge to analyze performance on each channel using analytics tools.
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