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Adding Insight for Buyers

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This micro lesson is from one of our globally recognized digital marketing courses.

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Toolkits, content & more

Please download these module-specific resources to support your learning.

As part of this module you'll also get access to a free individual account on Anders Pink for 6 months to help you curate content for social selling. To avail of this, go to anderspink.com and sign up to start a free trial. Then mention the code "DMI" and Anders Pink will set up your account.

With this code, you also get 20% off any pro plan, which gives you more briefings, team access, and integrations to your CRM, Slack and other tools. 

 We hope you'll enjoy using this! 

Digital Marketing Resources:

Stephen Walsh

Stephen has over 20 years of experience in sales, marketing, learning and technology. He co-founded Kineo in the UK which grew to be a global leader in learning technology, and is also a co-founder of Anders Pink, a content curation tool that helps social selling and marketing professionals curate content on any topic. He is a co-founder of BuzzSumo, a leading content marketing platform acquired by Brandwatch in 2017, and an advisor to multiple technology companies. He can be reached on LinkedIn.


Increasing Engagement
Stephen Walsh
Skills Expert

This module will enable you to understand buyers' needs and motivations through their behavior online. You will understand the role of curation and be able to add value to content so that you present yourself as a trusted business advisor and build deeper engagement with buyers.