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Adding Insight for Buyers

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Stephen Walsh

Stephen has over 20 years of experience in sales, marketing, learning and technology. He co-founded Kineo in the UK which grew to be a global leader in learning technology, and is also a co-founder of Anders Pink, a content curation tool that helps social selling and marketing professionals curate content on any topic. He is a co-founder of BuzzSumo, a leading content marketing platform acquired by Brandwatch in 2017, and an advisor to multiple technology companies. He can be reached on LinkedIn.

ABOUT THIS DIGITAL MARKETING MODULE

Increasing Engagement
Stephen Walsh
Skills Expert

This module will enable you to understand buyers' needs and motivations through their behavior online. You will understand the role of curation and be able to add value to content so that you present yourself as a trusted business advisor and build deeper engagement with buyers.