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Preparing your Business for GDPR

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By the end of this topic, you should be able to:

  • Evaluate how the General Data Protection Regulation (GDPR) impacts data protection requirements for a business 
  • Appraise tactics to implement a GDPR project and support a Data Protection Impact Assessment (DPIA) 
  • Assess GDPR compliance in a marketing context 
     

The following pieces of content from the Digital Marketing Institute's Membership Library have been chosen to offer additional material that you might find interesting or insightful. While relevant to this module, you will not be assessed on this content.

You can find more information and content like this on the Digital Marketing Institute's Membership Library

ABOUT THIS DIGITAL MARKETING MODULE

GDPR
Digital Marketing Institute
Skills Expert

This short course covers the key concepts of GDPR for digital marketers, how businesses prepare and implement GDPR compliance, and useful tools and guidelines to ensure ongoing compliance.

You will learn to:

  • Recognize the key concepts of GDPR and how it impacts data protection requirements for your business
  • Recognize how to prepare your business for GDPR
  • Understand how to implement a GDPR project (bringing GDPR compliancy to a business)
  • Understand how to carry out a Data Protection Impact Assessment (DPIA) and the importance of ensuring future projects and systems are compliant by design
  • Identify the ongoing GDPR compliance requirements in B2B and B2C business (including reporting and logging) 

Approximate learning time: 3 hours