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Please download these module specific resources to support your learning:
Kristin Shine is Founder and General Manager of Shine Healthcare and Science Consulting. She advises clients in the healthcare space on digital strategy development, business development, strategic communications, and commercial partnerships.
Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:
The following pieces of content from the Digital Marketing Institute's Membership Library have been chosen to offer additional material that you might find interesting or insightful. While relevant to this module, you will not be assessed on this content.
You can find more information and content like this on the Digital Marketing Institute's Membership Library
ABOUT THIS DIGITAL MARKETING MODULE
The Foundations of Digital module explains the key concepts of digital and describes how Digital has influenced customer behavior and expectations. The module discusses how Digital has changed the way businesses interact and provide services and also the benefits of incorporating digital skills into your role and the wider organization. On completion of this module you will: