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Customer Behavior and Expectations

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Kristin Shine

Kristin Shine is Founder and General Manager of Shine Healthcare and Science Consulting. She advises clients in the healthcare space on digital strategy development, business development, strategic communications, and commercial partnerships.

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The following pieces of content from the Digital Marketing Institute's Membership Library have been chosen to offer additional material that you might find interesting or insightful. While relevant to this module, you will not be assessed on this content.

You can find more information and content like this on the Digital Marketing Institute's Membership Library


    Foundations of Digital
    Kristin Shine
    Skills Expert

    The Foundations of Digital module explains the key concepts of digital and describes how Digital has influenced customer behavior and expectations. The module discusses how Digital has changed the way businesses interact and provide services and also the benefits of incorporating digital skills into your role and the wider organization. On completion of this module you will: 

    • Recognize that customer behavior and expectations have changed with the advance of digital technology
    • Identify the stages of the customer journey affected by Digital 
    • Understand the opportunity of Digital for you and your organization