Full Screen

Researching to Refine Your Target Audience

More Free Lessons in

Digital and Social Selling View All →

Get cutting-edge digital marketing skills, know-how and strategy

This micro lesson is from one of our globally recognized digital marketing courses.

Start a FREE Course Preview Start a FREE Course Preview
Global Authority

The Global Authority

12 years delivering excellence

Members

300,000+ Members

Join a global community

Certification

Associate Certification

Globally recognised

Membership

Membership Included

Toolkits, content & more

Alex Tierney

Alex Tierney is Global Partner Account Manager at Digital Marketing Institute where she explores new opportunities to expand the business and develops new and existing partnerships with prospective education businesses internationally. Previously she worked as Program Manager, helping to deliver and execute DMI programs within our expanding network. 

ABOUT THIS DIGITAL MARKETING MODULE

Finding and Targeting Prospects
Alex Tierney
Skills Expert

This module will enable you to build accurate personas for the sectors you are focussed on. By monitoring online conversations and digital behavior, you will stay informed and be able to leverage your network to inform more contextual and personalized engagement with your target prospects.