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The Value to Marketers

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Digital Marketing - Study Notes:

There’s incredible value to be gained by utilizing Facebook as part of an overall marketing strategy. Here are three key areas where it can help you as a marketer.

  • It can help you connect with people who matter most to your business. Facebook has 2.2 billion monthly active users. In Ireland, there’s 2.8 million.
  • You can use the targeting abilities on offer by Facebook. The best marketing out there is the most relevant marketing, and with Facebook, you can target by location, age, gender, interests, and more.
  • Using Facebook’s advertising tools to connect with real people and build connections through the content and creative you have. Every day, on Facebook, millions of businesses are using marketing tools to create personalized advertising campaigns to reach and connect with people that matter to their business.
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Digital Marketing Resources:

Dave Morrissey

Dave Morrissey is a Client Solutions Manager in the Retail and eCommerce division at Facebook. A seasoned digital marketer who specializes in social media, Dave now helps his clients achieve their marketing objectives through identity-based, data-driven marketing that's grounded in measurable business results.

Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:

DMI Short Course: GDPR

The following pieces of content from the Digital Marketing Institute's Membership Library have been chosen to offer additional material that you might find interesting or insightful.

You can find more information and content like this on the Digital Marketing Institute's Membership Library

You will not be assessed on this content in your final exam.

ABOUT THIS DIGITAL MARKETING MODULE

Facebook
Dave Morrissey
Skills Expert

This module focuses on Facebook and how the platform’s features can be leveraged by digital marketers to develop a successful marketing strategy. It begins by describing how Facebook works as a platform and outlines the Facebook terminology marketers need to be familiar with. It then provides best practices for setting up a Facebook Page and creating Facebook Page Posts. It goes on to cover the different platform features on Facebook and explains how to use the Facebook Ads platform effectively. Finally, it provides you with the knowledge to plan and deliver a Facebook advertising strategy, and to analyze its performance.