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Ad reporting and analysis is crucial to understanding how well ads are performing, and allows marketers make changes in real time to live ads to enhance their performance.
The best place to see how your ads are performing is the reports area of Ads Manager. Here you can create and export Facebook ad reports to see your most important ad metrics and learn how you're reaching your business goals. Ads Manager can also break down the performance of each campaign to date across all metrics. The ad performance metrics in your Ads Manager (impressions or clicks, for example) are updated in real-time.
In the table, you'll see data for your active campaigns, ad sets, or ads. To see data about specific campaigns, ad sets, or ads:
There are a range of metrics that can be analyzed in the Customize Columns tab in reporting in Ads Manager – these areas include:
When you go to campaign-level reporting, you can get a snapshot of performance, the demographics of those who responded to your ads, and also which placement saw the most action.
At performance level you get a read of the actions against the objective you set. In this case it is conversions on the website. In terms of demographics, you get an age and gender split.
Customizing columns is a way to see more of the metrics you care about. For example, if you want to check your ad’s success through conversion tracking, you can customize the columns you're seeing to get that data. Choose from the Columns: Performance dropdown above your campaign table and click the column set to see specific metrics in your report.
Each report can be configured by date range, gender, device, placement, action, account, campaign, ad set, or individual ad. Here’s some details on the metric customization options available to you for reporting purposes:
Settings: Can be further customized to include metrics like start date, end date, ad set name, ad ID, delivery, bid, and objective.Back to Top
Dave Morrissey is a Client Solutions Manager in the Retail and eCommerce division at Facebook. A seasoned digital marketer who specializes in social media, Dave now helps his clients achieve their marketing objectives through identity-based, data-driven marketing that's grounded in measurable business results.
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ABOUT THIS DIGITAL MARKETING MODULE
This module focuses on Facebook and how the platform’s features can be leveraged by digital marketers to develop a successful marketing strategy. It begins by describing how Facebook works as a platform and outlines the Facebook terminology marketers need to be familiar with. It then provides best practices for setting up a Facebook Page and creating Facebook Page Posts. It goes on to cover the different platform features on Facebook and explains how to use the Facebook Ads platform effectively. Finally, it provides you with the knowledge to plan and deliver a Facebook advertising strategy, and to analyze its performance.