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Page posts are the main method of communication with your Facebook community and a way to generate engagement with fans and your target audience. Once you post something on your Page, it will then be distributed to fans via their News Feed. Posting on a Facebook business Page lets you to stay top of mind of people and keep customers up-to-date and interested in your news and also reach a larger audience with boosted posts.
Organic distribution for Pages has been declining in the past few years. There are two reasons for this:
There are many different types of page posts on Facebook:
In order to fully optimize a Page post, and there’s four ways in particular to look at it.
The Facebook save feature facilitates content curation from marketers by allowing them to save various forms of content. You can save or bookmark these posts to view them later. And you can also like the links to videos that your friends post of upcoming events Page the photos from those saves.
A pinned post allows marketers to move posts to the top of their Pages’ timeline for seven days. When you pin a post, it will move to the top of your Page or timeline for everyone to see, and a pin sign will appear on the corner of the post. The post will stay at the top of your Page’s timeline for seven days, and after that it will return to the date it was published on the Page timeline.
Page Insights provide information about your Page's performance. You can use insights to learn more about:
Dave Morrissey is a Client Solutions Manager in the Retail and eCommerce division at Facebook. A seasoned digital marketer who specializes in social media, Dave now helps his clients achieve their marketing objectives through identity-based, data-driven marketing that's grounded in measurable business results.
Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:
The following pieces of content from the Digital Marketing Institute's Membership Library have been chosen to offer additional material that you might find interesting or insightful.
You can find more information and content like this on the Digital Marketing Institute's Membership Library
You will not be assessed on this content in your final exam.
ABOUT THIS DIGITAL MARKETING MODULE
This module focuses on Facebook and how the platform’s features can be leveraged by digital marketers to develop a successful marketing strategy. It begins by describing how Facebook works as a platform and outlines the Facebook terminology marketers need to be familiar with. It then provides best practices for setting up a Facebook Page and creating Facebook Page Posts. It goes on to cover the different platform features on Facebook and explains how to use the Facebook Ads platform effectively. Finally, it provides you with the knowledge to plan and deliver a Facebook advertising strategy, and to analyze its performance.
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