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Ads Manager is the starting point to selecting objectives, building campaigns, and setting campaigns live on the platform.
Ads Manager is the best buying channel to use when starting off advertising, and it is here where you can create and manage your Facebook ads. In Ads Manager you can create and run your ads, target your ads to the people you care about, set your budget, see how your ads are performing, and see your billing summary, payment history, and payment method information.
The primary features and settings available in Ads Manager include:
In Ads Manager, you can view the reporting of your latest campaigns. You can select to break down the reporting into different levels. You can then select to create a new campaign, where you go through the create flow to begin with selecting your marketing objective. After selecting your objective for your campaign, you are brought to ad set level to select your targeting.
Then you select which placements you want ads to go to, followed by the bid amount and charge. Then you can select format type, creative, and call-to-action. Then you can set your campaign live.
To get the best use of your campaigns in Ads Manager, keep these points in mind:
The billing section is the area where you can manage and monitor the financials of your advertising activity and you can add or edit payment methods and access invoices.
To create and publish Page posts in Facebook Ads Manager, go to the create and manage section of Create Posts. First of all, you must select the Page you want to post from. From here, go to Create Post where you have the options of link, carousel, photo, video, and status. Simply fill in which one you’d like, upload the assets, and then select create post.Back to Top
Dave Morrissey is a Client Solutions Manager in the Retail and eCommerce division at Facebook. A seasoned digital marketer who specializes in social media, Dave now helps his clients achieve their marketing objectives through identity-based, data-driven marketing that's grounded in measurable business results.
Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:
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You can find more information and content like this on the Digital Marketing Institute's Membership Library
You will not be assessed on this content in your final exam.
ABOUT THIS DIGITAL MARKETING MODULE
This module focuses on Facebook and how the platform’s features can be leveraged by digital marketers to develop a successful marketing strategy. It begins by describing how Facebook works as a platform and outlines the Facebook terminology marketers need to be familiar with. It then provides best practices for setting up a Facebook Page and creating Facebook Page Posts. It goes on to cover the different platform features on Facebook and explains how to use the Facebook Ads platform effectively. Finally, it provides you with the knowledge to plan and deliver a Facebook advertising strategy, and to analyze its performance.
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