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What is inbound email marketing? As we first defined, email marketing is a commercial channel used to deliver advertisements, offers, education and other marketing content directly to an interested user's email inbox. It is a channel popularly used in inbound marketing which places marketing material where it will be found by users looking for information on a relevant topic.
Using email within inbound marketing is essentially inbound email marketing. It is permission based and focuses on creating quality content, pulling people towards your company and product. By creating quality content that your customer is interested in you will naturally attract inbound traffic.
So why is inbound email marketing valuable? Here are some points that would support the case that email should be used for inbound marketing campaigns.
Please note that the module slides are designed to work in collaboration with the module transcript document. It is recommended that you use both resources simultaneously.
Inbound marketing manager @ Poppulo
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ABOUT THIS DIGITAL MARKETING MODULE
This module begins with the fundamentals of email marketing and how the concepts of segmentation, personalization, timing, engagement, and the legislation and regulations surrounding data protection underpin an effective email marketing strategy. The module introduces key email marketing tools and techniques and explores subscriber list and email design best practices. It covers how to create, test, and optimize an email campaign that maximizes email open and click rates and provides an overview of the value provided by marketing automation tools.