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Digital Marketing - Study Notes:

Keeping pace

Most businesses that hold sensitive customer information need to have an up-to-date privacy policy in place.

  • You need to make sure that you update these policies to take into account any changes in these regulations and these regulations are being changed on a very regular basis. There is a very significant change going through EU regulation at the moment that needs to be taken into account on these policies.
  • You need to be aware of is how the changing technologies impact your privacy decisions and your privacy policies. So, for example, the amount of data that social media sites are able to gather about their users now creates both a huge marketing opportunity for the businesses using those platforms. However, this also makes some really big privacy questions that need to be carefully considered and addressed. You need to get the balance right between maximizing sales but not risking potential consumer trust.
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Graeme Smeaton

Graeme Smeaton is the founder of Royal & Awesome. Along with a proven track record in defining and delivering marketing strategies that drive significant growth and create real shareholder value, Graeme is highly commercial. He has extensive experience managing PLs and other key financial statements, while being an operational board director of AFG Media Ltd, and has experience negotiating with suppliers, distributors and licensing partners.

By the end of this topic, you should be able to:

  • Identify the impact of logistics, packaging, purchasing, distribution, and payment options for an e-commerce solution
  • Evaluate e-commerce revenue models and the advantages associated with different e-commerce solutions 
  • Critically appraise the requirements for managing e-commerce customers in accordance with current laws and legal guidelines

Digital Marketing Resources:

Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:

DMI Short Course: GDPR

The following pieces of content from the Digital Marketing Institute's Membership Library have been chosen to offer additional material that you might find interesting or insightful.

You can find more information and content like this on the Digital Marketing Institute's Membership Library

You will not be assessed on this content.

ABOUT THIS DIGITAL MARKETING MODULE

E-Commerce Strategy
Graeme Smeaton
Skills Expert

The E-Commerce Strategy module will introduce the characteristics of the e-commerce business model and will help you understand the corresponding business requirements and decisions that flow from their value proposition. You will learn to recognize the strengths and limitations of different e-commerce solutions and common payment methods. Finally, you will respond to a range of different illustrations showing how the level of customer service affects an e-commerce business in an industry where trust is key to the purchasing decision.