pdf 780 KB
12 years delivering excellence
Join a global community
Toolkits, content & more
Logistics can be a differentiator for your business. So we’ve already spoken a lot about Amazon and how they’re taking the retail market by storm by having unbelievable convenience across a huge range of products. And that’s massively supported by having a really complex and highly innovated logistical network.
It can also be absolutely fundamental to your business model. Consider grocery. If you’re selling fresh produce that needs to be with people in a certain time, it’s absolutely fundamental that your logistics infrastructure supports that.Back to Top
Graeme Smeaton is the founder of Royal & Awesome. Along with a proven track record in defining and delivering marketing strategies that drive significant growth and create real shareholder value, Graeme is highly commercial. He has extensive experience managing PLs and other key financial statements, while being an operational board director of AFG Media Ltd, and has experience negotiating with suppliers, distributors and licensing partners.
Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:
The following pieces of content from the Digital Marketing Institute's Membership Library have been chosen to offer additional material that you might find interesting or insightful.
You can find more information and content like this on the Digital Marketing Institute's Membership Library
You will not be assessed on this content.
ABOUT THIS DIGITAL MARKETING MODULE
The E-Commerce Strategy module will introduce the characteristics of the e-commerce business model and will help you understand the corresponding business requirements and decisions that flow from their value proposition. You will learn to recognize the strengths and limitations of different e-commerce solutions and common payment methods. Finally, you will respond to a range of different illustrations showing how the level of customer service affects an e-commerce business in an industry where trust is key to the purchasing decision.
Ready to learn more about E-Commerce?
Sign up for a FREE trial, and get access to more great content to help you level up your digital marketing career.