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On YouTube, you've a number of ad formats to choose from.
For more advanced advertisers, we have options such as TrueView for Shopping and Universal App Campaigns.
The premium offering on YouTube is the Masthead. It's a customizable creative that runs on the top of the YouTube homepage for 24 hours in your chosen market. It's similar to a homepage takeover on a premium publishing website. This placement is bought on a fixed price booked on a cost per day basis, and the price for this is going to vary per market.
It can be a very expensive media buy. However, given its prominence, it does have great potential reach.Back to Top
Please note that the module slides are designed to work in collaboration with the module transcript document. It is recommended that you use both resources simultaneously.
PPC Account Manager @ OMD Ireland
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ABOUT THIS DIGITAL MARKETING MODULE
This module begins with the fundamentals of Display and Video advertising and demonstrates how to set up and manage a YouTube channel. It covers the ad formats available on the Google Display Network and YouTube and shows how to set up and manage Display and Video campaigns. It also explains how to apply audience and contextual targeting, exclusions, remarketing, and bid adjustments to target Display and Video ads at the right audience. The module concludes by identifying the key metrics and tools to use to analyze and optimize the effectiveness of Display and Video campaigns.
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