Achieving Business Goals with Digital

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Presenter

Kristin Shine

Kristin Shine is Founder and General Manager of Shine Healthcare and Science Consulting. She advises clients in the healthcare space on digital strategy development, business development, strategic communications, and commercial partnerships.

ABOUT THIS DIGITAL MARKETING MODULE

Digital Mindset

Kristin Shine
Skills Expert

This module discusses how businesses can use digital to achieve overall business goals. The module looks at the value of generating digital-first ideas and plans, which encourage an agile approach for the business. Finally, the importance of gaining buy-in from stakeholders to successfully adopting a digital-first mindset is presented. On completion of this module you will:

Recognize that a digital-first approach brings agility to the business
Understand how businesses use digital to achieve business goals
Recognize how integrating digital into your role adds value throughout the entire organization