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A Digital First Approach

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Kristin Shine

Kristin Shine is Founder and General Manager of Shine Healthcare and Science Consulting. She advises clients in the healthcare space on digital strategy development, business development, strategic communications, and commercial partnerships.

Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:

DMI Short Course: GDPR

The following pieces of content from the Digital Marketing Institute's Membership Library have been chosen to offer additional material that you might find interesting or insightful. While relevant to this module, you will not be assessed on this content.

You can find more information and content like this on the Digital Marketing Institute's Membership Library

ABOUT THIS DIGITAL MARKETING MODULE

Digital Mindset
Kristin Shine
Skills Expert

This module discusses how businesses can use digital to achieve overall business goals. The module looks at the value of generating digital-first ideas and plans, which encourage an agile approach for the business. Finally, the importance of gaining buy-in from stakeholders to successfully adopting a digital-first mindset is presented. On completion of this module you will: 

  • Recognize that a digital-first approach brings agility to the business
  • Understand how businesses use digital to achieve business goals
  • Recognize how integrating digital into your role adds value throughout the entire organization