Digital Marketing - Study Notes:
Knowing the difference
It is important to think critically about your research or the research you discover. Being able to differentiate between strong research and possible false reports can lead to a profound impact on the decisions you take.
Some examples of types of research which should be examined closely include:
- Absence of sources
- Old information
- Small sample sizes
- Origin of the report
Jessica Preddy
Jessica is a consultant with experience in marketing and an in-depth knowledge of the latest marketing techniques. Her previous roles have included working in a marketing agency and numerous customer-service-facing positions that have given her exposure to a wide range of customers and clients.
