Digital Marketing - Study Notes:
Importance of reviews
Reviews are an important part of the strategic process. Before you begin building the strategy, it’s important that review timelines are set in stone with the teams. It is sometimes important to put reviews in calendars for the year so everyone clearly knows during what period they are being measured against. It is also an important part of ensuring that teams are adhering to the guidelines and the strategy set. Everything should be guided by specific timelines, activity, and reviews.
- We put in place a process for examining our strategy a number of weeks after launch.
- Then we review and we adapt. We review what our changes have caused, we adapt.
- And then we report on our findings. So, we should be addressing, within that report, what adaptions were made, what changes were put into place, and how they started to shift.
But, it's really important to give your strategy room to breathe. Strategies should always be considered long-term, but during that time, through review and reflection, you can make them iterative and transformative.
Through consistent measurement, you can identify performance levels and make decisions on them. Underperforming content and tactics can be addressed, allowing you to improve content or scrap an activity that just isn't working.
Back to TopJessica Preddy
Jessica is a consultant with experience in marketing and an in-depth knowledge of the latest marketing techniques. Her previous roles have included working in a marketing agency and numerous customer-service-facing positions that have given her exposure to a wide range of customers and clients.
