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The Basics of CX

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Jonathan Lovatt-Young

Jonathan has over 20 years' experience in the areas of digital design, brand strategy and user experience. He has held senior roles within a number of high-profile agencies and consultancies including Tribal DDB, Accenture Digital and DigitasLBi, working with a range of major clients. 

By the end of this topic, you should be able to:

  • Systematically analyse CX within an organisation
  • Evaluate methods for delivering a designed CX
  • Reflect on tactics for maximising customer experience for an organisation
     

ABOUT THIS DIGITAL MARKETING MODULE

CX Essentials
Jonathan Lovatt-Young
Skills Expert

This short course covers the principles of customer experience, or CX, and demonstrates techniques and useful tools that you can use to manage CX for an organization.

You will learn how to:

  • Understand the basic concepts of CX
  • Understand the steps involved in assessing the current CX
  • Understand the best practice processes to design what the CX should be
  • Understand the best practice methods for delivering the planned CX
  • Understand how an iterative approach to customer experience design can improve organizations’ overall performance