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Ongoing Data Insight

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Digital Marketing - Study Notes:

Ongoing data analysis

And now that you have all the foundations in place, the ongoing task of data analysis comes into play.

By understanding real-world usage, you can implement continuous optimization. It could well be that you uncover the need for more data sources.

Measuring the before and after impact of changes can help your business actively manage the customer experience and not be stuck on the ‘creating new things’ treadmill.

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Jonathan Lovatt-Young

Jonathan has over 20 years' experience in the areas of digital design, brand strategy and user experience. He has held senior roles within a number of high-profile agencies and consultancies including Tribal DDB, Accenture Digital and DigitasLBi, working with a range of major clients. 

By the end of this topic, you should be able to:

  • Systematically analyse CX within an organisation
  • Evaluate methods for delivering a designed CX
  • Reflect on tactics for maximising customer experience for an organisation
     

Digital Marketing Resources:

The following pieces of content from the Digital Marketing Institute's Membership Library have been chosen to offer additional material that you might find interesting or insightful.

You can find more information and content like this on the Digital Marketing Institute's Membership Library

ABOUT THIS DIGITAL MARKETING MODULE

CX Essentials
Jonathan Lovatt-Young
Skills Expert

This short course covers the principles of customer experience, or CX, and demonstrates techniques and useful tools that you can use to manage CX for an organization.

You will learn how to:

  • Understand the basic concepts of CX
  • Understand the steps involved in assessing the current CX
  • Understand the best practice processes to design what the CX should be
  • Understand the best practice methods for delivering the planned CX
  • Understand how an iterative approach to customer experience design can improve organizations’ overall performance