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Earned promotion is content marketing via channels that don’t necessarily belong to your brand or business, but are owned by third parties. Marketing through these channels allows you to access alternative audiences that may not be aware of, or engage with your business, on a day-to-day basis.
Here are some examples of channels where earned promotion can exist:
While earned promotion is a fantastic asset to your content marketing plan, it’s important to identify the advantages and limitations of this type of marketing.
Limitations to earned content promotion include:
Maximizing earned content is a little trickier, as there is less control. But there are some rules that will help:
Creative Director at Teneo PSG Digital
Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:
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You can find more information and content like this on the Digital Marketing Institute's Membership Library
You will not be assessed on this content in your final exam.
ABOUT THIS DIGITAL MARKETING MODULE
This module begins by introducing the concept of content seeding and provides insight into how to use content effectively over multiple social platforms. It then looks at the different ways you can promote your content on social media, covering audience profiling, blogging, influencer, and word-of-mouth marketing. It equips you with the tools and techniques needed to analyze the effectiveness of your content, and helps you form a solid content outreach strategy.
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