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In general, you can group audiences into four broad-spanning categories. Being aware of these will help you determine how and where to promote your content.
Segmenting your audience even further will make sure that your message content, placement, and context are hyper-relevant to your audience. Key areas to address when segmenting include:
With all campaigns, you should provide a final recap document or report. The purpose for this is to ascertain what worked and what didn’t. Be sure to take learnings from this document and implement them in future campaigns.
Key areas to address in this document include:
Creative Director at Teneo PSG Digital
Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:
The following pieces of content from the Digital Marketing Institute's Membership Library have been chosen to offer additional material that you might find interesting or insightful.
You can find more information and content like this on the Digital Marketing Institute's Membership Library
You will not be assessed on this content in your final exam.
ABOUT THIS DIGITAL MARKETING MODULE
This module begins by introducing the concept of content seeding and provides insight into how to use content effectively over multiple social platforms. It then looks at the different ways you can promote your content on social media, covering audience profiling, blogging, influencer, and word-of-mouth marketing. It equips you with the tools and techniques needed to analyze the effectiveness of your content, and helps you form a solid content outreach strategy.