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Content marketing is a powerful tool that allows you to bring your potential customers along the journey of what it is that you do and hopefully, convert them. We assign different content formats, types, and styles along every stage of the purchase consideration funnel to help you achieve the best return on investment for your content marketing efforts. We also need to look at the benefits of content marketing.
We should assess the benefits of content marketing.
Please note that the module slides are designed to work in collaboration with the module transcript document. It is recommended that you use both resources simultaneously.
Creative Director at Teneo PSG Digital
The following pieces of content from the Digital Marketing Institute's Membership Library have been chosen to offer additional material that you might find interesting or insightful. While relevant to this module, you will not be assessed on this content.
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ABOUT THIS DIGITAL MARKETING MODULE
This module begins by introducing the fundamental principles of content marketing to enable you to align content effectively with the Buyer’s Journey. It explores the knowledge and skills required to plan and execute a content marketing strategy in a persona-oriented, data-driven way. It also covers content creation, content curation, and how to extend the value of content using scheduling tools and promotion methods. The module concludes by examining the key metrics and tools for measuring the performance of a content marketing strategy.