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Community management is often the stage that comes after the content has been published. But it's not to be overlooked in terms of its importance.
It can help you in a number of key ways.
So looking towards all of these key aspects of community management are a very important addition and supplementary to your content marketing efforts.
Here's a great example of some community management as handled by the fashion online retailer, ASOS. In this example, you can see that ASOS are interacting with somebody who has a missing parcel. They've answered their query in a really positive, upbeat and friendly manner that will ensure them repeat business.Back to Top
Please note that the module slides are designed to work in collaboration with the module transcript document. It is recommended that you use both resources simultaneously.
Creative Director at Teneo PSG Digital
The following pieces of content from the Digital Marketing Institute's Membership Library have been chosen to offer additional material that you might find interesting or insightful. While relevant to this module, you will not be assessed on this content.
You can find more information and content like this on the Digital Marketing Institute's Membership Library
ABOUT THIS DIGITAL MARKETING MODULE
This module begins by introducing the fundamental principles of content marketing to enable you to align content effectively with the Buyer’s Journey. It explores the knowledge and skills required to plan and execute a content marketing strategy in a persona-oriented, data-driven way. It also covers content creation, content curation, and how to extend the value of content using scheduling tools and promotion methods. The module concludes by examining the key metrics and tools for measuring the performance of a content marketing strategy.
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