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Before setting up any social channels for your brand or business, we strongly recommend that you conduct a period of social listening. Social listening can help you identify:
Being able to plan in advance, and being able to strategize around what is currently being discussed while you’re not even on the platform, will help you optimize your social content strategy.
Social media offers a great space for discourse, and for addressing concerns and complaints. Having a proactive and honest approach should help you handle anything that comes your way.
To address concerns:
What are the benefits of developing a standard response document?
However, a standard response document is a very fluid creation. As you progress through your social content strategy and activities, you will add to it, amend it, and it will develop and grow.Back to Top
Creative Director at Teneo PSG Digital
Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:
If you are interested in learning more about Content Marketing, the DMI has produced a short course on the subject for all of our students. You can access this content here:
The following pieces of content from the Digital Marketing Institute's Membership Library have been chosen to offer additional material that you might find interesting or insightful.
You can find more information and content like this on the Digital Marketing Institute's Membership Library
You will not be assessed on this content in your final exam.
ABOUT THIS DIGITAL MARKETING MODULE
This module introduces the concept of engaging with and acquiring customers using the creation and sharing of content. It explains how to choose the right content for your customers – and how to ensure it gets seen by them. It outlines the different content formats available on social media channels and helps you identify which platform best suits your content. It also identifies best practices for scheduling your content, and equips you with the knowledge to devise and execute your own content creation strategy.