Digital Marketing - Study Notes:
Ever-changing platforms
When we talk about content by platform, it’s important to understand that each platform not only has its benefits, but its pitfalls. Being able to strategize and plan for each individual platform will help you achieve not only the best return on investment, but also maximum engagement with your individual target audience.
The social media space, as a business, is constantly evolving. Be sure, as a social media marketer, to read the latest social media tech blogs, for example, Mashable or TechCrunch, so that you’re aware of innovations and platform changes that are relevant to your business or industry.
Choosing the right platform
Facebook and Twitter support the widest array of content types. Also, they could be seen as the most innovative in terms of the new features they roll out on a consistent basis.
However, it’s important to note that platforms like LinkedIn and Snapchat have their own benefits and very dedicated audiences, very much in contrast to mass-audience platforms like Facebook and Twitter. Being able to determine the content you want to use, and the channels it works best on, will help you optimize your content in the best way possible.
Back to TopSeán Earley
Creative Director at Teneo PSG Digital
- Creative Director at Teneo PSG Digital with five years’ experience in Digital Marketing, Social, and PR Agencies
- Founding member of Teneo PSG Digital
- Former Director on the Board of the Irish Internet Association
- Passionate about creating content that captures audience imaginations and delivers business objectives
