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Digital Marketing - Study Notes:

Ever-changing platforms

When we talk about content by platform, it’s important to understand that each platform not only has its benefits, but its pitfalls. Being able to strategize and plan for each individual platform will help you achieve not only the best return on investment, but also maximum engagement with your individual target audience.

The social media space, as a business, is constantly evolving. Be sure, as a social media marketer, to read the latest social media tech blogs, for example, Mashable or TechCrunch, so that you’re aware of innovations and platform changes that are relevant to your business or industry.

Choosing the right platform

Facebook and Twitter support the widest array of content types. Also, they could be seen as the most innovative in terms of the new features they roll out on a consistent basis.

However, it’s important to note that platforms like LinkedIn and Snapchat have their own benefits and very dedicated audiences, very much in contrast to mass-audience platforms like Facebook and Twitter. Being able to determine the content you want to use, and the channels it works best on,  will help you optimize your content in the best way possible.

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Seán Earley

Creative Director at Teneo PSG Digital

  • Creative Director at Teneo PSG Digital with five years’ experience in Digital Marketing, Social, and PR Agencies
  • Founding member of Teneo PSG Digital
  • Former Director on the Board of the Irish Internet Association
  • Passionate about creating content that captures audience imaginations and delivers business objectives

Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:

DMI Short Course: GDPR

If you are interested in learning more about Content Marketing, the DMI has produced a short course on the subject for all of our students. You can access this content here:

DMI Short Course: Content Marketing

The following pieces of content from the Digital Marketing Institute's Membership Library have been chosen to offer additional material that you might find interesting or insightful.

You can find more information and content like this on the Digital Marketing Institute's Membership Library

You will not be assessed on this content in your final exam.


    Content Creation
    Seán Earley
    Skills Expert

    This module introduces the concept of engaging with and acquiring customers using the creation and sharing of content. It explains how to choose the right content for your customers – and how to ensure it gets seen by them. It outlines the different content formats available on social media channels and helps you identify which platform best suits your content. It also identifies best practices for scheduling your content, and equips you with the knowledge to devise and execute your own content creation strategy.