Study Notes
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Digital Marketing - Study Notes:
Ensuring swift execution
How can a brand or business be successful in the reactive space? Well, it requires buy-in from all stakeholders and some basic ground rules:
- Agree a framework of what’s acceptable and what works within the confines of your industry regulations by consulting with your legal team.
- Develop a consistent creative style, and use templates you can populate quickly and with agility, so you don’t have to start over every time a reactive moment occurs.
- Agree a subject area to act within and react to. Just because something happens, it doesn’t necessarily mean that you should create reactive content around it. Make sure that you’re relevant, and can link your reactive moments back to your brand or business objectives.
- Agree a turnaround time with your creative team. Spotting a reactive opportunity and not being able to work quickly enough to get the creative live, whether it be a short video or a graphic that is seeded out, is incredibly frustrating. So make sure that your content team is agile.
- Manage your content organically at first. If you spot a good reaction, then amplify it with additional paid support.
Digital Marketing Resources:
Seán Earley
Creative Director at Teneo PSG Digital
- Creative Director at Teneo PSG Digital with five years’ experience in Digital Marketing, Social, and PR Agencies
- Founding member of Teneo PSG Digital
- Former Director on the Board of the Irish Internet Association
- Passionate about creating content that captures audience imaginations and delivers business objectives
Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:
If you are interested in learning more about Content Marketing, the DMI has produced a short course on the subject for all of our students. You can access this content here:
DMI Short Course: Content Marketing
The following pieces of content from the Digital Marketing Institute's Membership Library have been chosen to offer additional material that you might find interesting or insightful.
You can find more information and content like this on the Digital Marketing Institute's Membership Library
- Article: Your Ultimate Content Marketing Checklist
- Article: 7 Popular Content Types and How to Use Them
- Toolkit: Social Media Calendar Template
- Article: Delight Your Audience: How to Create Content That Excites and Entertains
- Article: Risqué Brand Tone on Social Media: Where to Draw the Line?
You will not be assessed on this content in your final exam.
