Digital Marketing - Study Notes:
Benefits of content marketing
Content marketing is defined as any pieces of content that we can use to convince and convert a potential audience into a fully-fledged customer. We’ve determined this based on a number of factors: by your content personas, by the channels that you’re using, and by what your intended business aims are. We’re going to look at various forms of content marketing and how you can apply it to achieve your goals.
In terms of the benefits of content marketing, content marketing:
- Helps you grow your brand or increase business awareness
- Helps you recruit new brand advocates
- Helps to increase your search engine optimization and traffic to your website
- Enhances understanding of exactly what it is that your business has to offer and its unique sales perspective
- Helps you generate new business leads and recruit new business interests
Seán Earley
Creative Director at Teneo PSG Digital
- Creative Director at Teneo PSG Digital with five years’ experience in Digital Marketing, Social, and PR Agencies
- Founding member of Teneo PSG Digital
- Former Director on the Board of the Irish Internet Association
- Passionate about creating content that captures audience imaginations and delivers business objectives
