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The Challenges with Digital

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Jeremy Spiller

Jeremy is CEO and founder of award-winning digital media agency White Hat Media and joint founder of the site analysis platform SiteChecker. A senior corporate trainer for the Digital Marketing Institute, he has lectured at Hult University in Dubai and San Francisco, Rutgers University in New Jersey and at the Stockholm School of Economics in Riga. Jeremy consults with and trains many leading global brands on digital marketing such as IBM, Microsoft, Toshiba, Hitachi, Johnson & Johnson and Vodafone.

Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:

DMI Short Course: GDPR

The following pieces of content from the Digital Marketing Institute's Membership Library have been chosen to offer additional material that you might find interesting or insightful. While relevant to this module, you will not be assessed on this content.

You can find more information and content like this on the Digital Marketing Institute's Membership Library

ABOUT THIS DIGITAL MARKETING MODULE

Challenges & Risks
Jeremy Spiller
Skills Expert

This module introduces the kinds of risks and challenges associated with Digital for a business and why they are important to consider. It covers the ways that risks are minimized - how using policies and guidelines for social media, acceptable usage, privacy, data protection and information security lower the risks. The module also covers the challenges associated with digital for businesses and finally, the relevant laws and guidelines to be aware of. On completion of this module you will:

  • Recognize that there are different types of risks associated with Digital and why they are important
  • Know that businesses manage the risks associated with Digital through preparation
  • Understand that there are different challenges associated with Digital and why they are important
  • Identify the relevant laws and guidelines associated with Digital for a business