pdf 760 KB
12 years delivering excellence
Join a global community
Toolkits, content & more
Feedback is feedback. Terms such as ‘positive’ or ‘negative’ are more judgments about how it feels to give or receive feedback than the nature of the feedback itself.
Positive feedback may be more usefully thought of as reinforcement or confirmation of expectations being met. This is why it’s also known as confirmatory feedback. Telling someone you acknowledge they are on course or exceeding expectations may be highly motivating for them.
Follow these best practices when delivering positive feedback.
Just as with corrective feedback, your positive feedback needs to be precise. This enables the receiver to identify what they are being praised for. Tell them specifically how the job they did was great.
Did you know that some people are uncomfortable with being praised? Some people especially dislike vague or general positive feedback, as they may feel that it’s insincere or just ‘token’ feedback. So it's a good idea to keep it factual and practical. For example, you could say, “I think you are doing a good job. Would you like me to specify how so that you can keep doing it?”
Ensure everyone knows about the person's achievements or good work. One team member’s success can help to raise the morale of other team members. Communicate it to all staff via email and use team meetings to shine a light on it. Do ensure that the receiver is comfortable with this sort of public feedback, however.
An enterprising young manager, just a few months into the job, came up with a method for improving workflow. This new method delighted his boss, and helped his team mates by reducing their workload. His boss said to him, “Thank you for doing such a great job. I think your team mates might be impressed by how you achieved it. Are you OK if I offer you some feedback in front of the team when we are all together?”Back to Top
Bill Phillips is an International Facilitator, Trainer, and Team Coach.
In this module, Bill is the instructor for the ‘Leading With Emotional Intelligence’, 'How to Delegate to Your Team', and 'Providing Effective Feedback' lessons.
Kevin Reid is CEO of Personal Skills Training, Senior Coach at Kevin J Reid Coaching, Co-founder and Communications Director of The Counsel.ie, and Lead Collaborator of LeitrimMade.com.
In this module, Kevin is the instructor for the ‘Coaching and Mentoring’ lesson.
The following pieces of content from the Digital Marketing Institute's Membership Library have been chosen to offer additional material that you might find interesting or insightful.
You can find more information and content like this on the Digital Marketing Institute's Membership Library
You will not be assessed on this content.
ABOUT THIS DIGITAL MARKETING MODULE
As a leader, you will only be as successful as the people who work with you. So it makes sense to build the best, most effective teams possible, and get the most out of your daily interactions with colleagues.
This module will introduce you to the concept of emotional intelligence – a skill that should be in every leader’s toolkit. Emotional intelligence can help you enhance your working relationships at all levels, and you should aim to practice it every day in the workplace.
You will also learn about coaching and mentoring – and how these two activities can bring out the best in your employees.
In addition, you will learn about delegation. How can you delegate successfully? What tasks should you delegate? And how can you ensure you get the best results? The lesson on delegation provides you with the answers.
Finally, the module also looks at feedback, and explains why leaders should never be afraid to provide it – even when the feedback is negative.