Full Screen

Key Components of Emotional Intelligence

More Free Lessons in

Digital Management and Leadership View All →

Get cutting-edge digital marketing skills, know-how and strategy

This micro lesson is from one of our globally recognized digital marketing courses.

Start a FREE Course Preview Start a FREE Course Preview
Global Authority

The Global Authority

12 years delivering excellence


245,000+ Members

Join a global community


Associate Certification

Globally recognised


Membership Included

Toolkits, content & more

Digital Marketing - Study Notes:

What is emotional intelligence?

Emotional intelligence refers to the ability to be aware of, and manage, your own emotions, as well as the emotions of others. To have emotional intelligence means being able to choose how to feel. This ability benefits not just you, but also the people around you, and enables you to maintain and enhance your working relationships.

Emotional intelligence in action

A newly appointed Training Officer was stopped in the corridor just an hour after starting work on his first day. The person who stopped him asked him sternly, “Are you the new Training Officer?”

“Yes, how do you–” he said, as he extended his hand. The hand was refused and his greeting interrupted.

“I put in an expenses claim and your people haven’t paid me yet! Where’s my money?!!!”

Shocked by this rudeness, the Training Officer responded, “Well, I’ve no idea, I’m not here an hour yet. But I’ll certainly look into it for you. Would you be kind enough to introduce yourself?”

This was emotional intelligence in action. Although he was initially shocked, the Training Officer recovered quickly, realizing this was not a personal attack. This person knew nothing about him, and for all he knew, he might behave like this with everyone. So he chose not to rise to it.

Components of emotional intelligence

The three key components of leading with emotional intelligence are:

  • Self-awareness and self-management
  • Awareness of others, and
  • Rapport building

Leaders should practice, and aim to master, each of these core components.

Self-awareness and self-management

In order to improve your ability to choose your reactions, responses, and feelings, you first need to become aware of how thoughts and feelings are interconnected. We give our feelings names like fear, anger, happiness, tiredness, anticipation, and so on. Whenever you notice any feeling, there is always a thought or a set of thoughts that either create it or hold it in place.  If you have the presence of mind to notice your thoughts and let them go, the associated feeling will go too. If you are able to choose a different type of thought, the new one will bring with it a feeling to match.

Practical ways to learn this include a way of sitting quietly paying attention to thoughts entering the mind, letting each one go, and noticing what thought turns up next. Giving your attention and energy to more positive thoughts automatically gives rise to more positive feelings. Practice makes this possible.

Awareness of others

Observing other people as they interact with one another will help you to understand how we interact at an unconscious level. Pay particular attention when you see people interacting in a way that makes them look or sound alike. They may mirror one another’s posture, tilt their heads to keep their eyes in line, rest their head or chin on one hand, or cross arms and legs in the same direction. Listen out for similarities in the pitch of their voices, voice tones, volume, or emphasis. Notice also how they seem to affect one another’s mood or state. It is not necessary to notice everything, just allow yourself to pick up on whatever stands out easily for you at first. Confine your study to a few minutes here and there and be subtle - otherwise people may wonder why you keep staring at them! What will become evident over time is how sensitively - and automatically - we respond to one another in mood or appearance and how readily people entrain (or synchronize) with one another.

Rapport building

Being able to influence people interpersonally, that is, not through reward or punishment, but through how you interact with them, means being capable of joining them in the state or mindset they are in, and then leading them to one that is preferable. The skills of connecting by building rapport are what makes the similarities I just mentioned work. Rapport, which is a connection with the unconscious attention of another person, is the foundation to this joining effect. Knowing that you can lead in this way is a key aspect of non-verbal influence and the application of emotional intelligence.

Because you will have observed people adjusting to one another automatically, you may be able to recognize that, if you just spend a second or two consciously aligning yourself with people you speak to, automatic pilot quickly takes over, and then you can stop thinking about alignment issues and simply focus on the discussion. To practice this type of rapport building, at any moment in a conversation, pay attention to the centerline of the other person’s upper body, the angle of their shoulders, and how their eyes line up with yours. Being subtle, roughly align your body into an approximate mirror image of theirs, and straight away forget about it. That way, you can keep your attention on the conversation and just subtly notice from time to time how well you stay aligned. This is a key element in improving your ability to connect with other people, manage your relationship with them, and ultimately to influence them.

Components in action

Let’s look at an example of these skills being applied to solve an ongoing issue at a food manufacturing unit:

A buyer from the national chain stores was always rude and bad tempered when she did an inspection visit to the factory. She would often reject pallet-loads of product saying they were not good enough, and then walk off. The team would spend days afterwards trying to perfect the presentation of the product, and out of fear of losing the contract, no-one had the courage to challenge her.

On one occasion, she had just rejected three pallet-loads of a brand new product about to be delivered into the shops, and the panic was palpable. In that moment, the engineering team leader spoke up. “Before you go, could I ask you a question?” The fury in the buyer’s gaze could have melted ice cubes.  He remained calm and respectful.

“I know you’re incredibly busy and I don’t want to hold you up, but if we could make it easier for you would that be helpful?”

“Only if it saves me time!” she retorted looking at her watch.

“Could I ask you what specifically makes you say these are unsuitable?”

She jerked out a finger pointing to wrinkles on the end wrapping of packs of biscuits.

“Ah, it would take us just three minutes to run a sample to correct it,” said the team leader. “If that works, would you accept it?”  It worked, and she did.

A precedent had been set and it saved a considerable amount of time and money for the company from then on.

Back to Top
Bill Phillips and Kevin J Reid

Bill Phillips is an International Facilitator, Trainer, and Team Coach.

  • Has successfully coached CEOs, board members, directors, executive teams, and team leaders in public and private companies, NGOs, and UN organizations in 15 countries across four continents
  • Is the creator of Future-basing®, a highly potent process for building strategy, vision, and cooperation
  • Inspires people to build excellent interpersonal relationships and achieve their goals

In this module, Bill is the instructor for the ‘Leading With Emotional Intelligence’, 'How to Delegate to Your Team', and 'Providing Effective Feedback' lessons.


Kevin Reid is CEO of Personal Skills Training, Senior Coach at Kevin J Reid Coaching, Co-founder and Communications Director of The Counsel.ie, and Lead Collaborator of LeitrimMade.com.

  • A consummate and skillful international communications trainer, facilitator, and coach
  • Has over 15 years of learning development experience with individuals, teams, and entire organizations
  • Has facilitated communications workshops and training across numerous sectors in Ireland, the UK, Europe, America, and Africa

In this module, Kevin is the instructor for the ‘Coaching and Mentoring’ lesson.

The following pieces of content from the Digital Marketing Institute's Membership Library have been chosen to offer additional material that you might find interesting or insightful.

You can find more information and content like this on the Digital Marketing Institute's Membership Library

You will not be assessed on this content.


    Building Effective Teams
    Bill Phillips and Kevin J Reid
    Skills Expert

    As a leader, you will only be as successful as the people who work with you. So it makes sense to build the best, most effective teams possible, and get the most out of your daily interactions with colleagues.  

    This module will introduce you to the concept of emotional intelligence – a skill that should be in every leader’s toolkit. Emotional intelligence can help you enhance your working relationships at all levels, and you should aim to practice it every day in the workplace.

    You will also learn about coaching and mentoring – and how these two activities can bring out the best in your employees.

    In addition, you will learn about delegation. How can you delegate successfully? What tasks should you delegate? And how can you ensure you get the best results? The lesson on delegation provides you with the answers.

    Finally, the module also looks at feedback, and explains why leaders should never be afraid to provide it – even when the feedback is negative.